The beauty of a diamond lies hidden in the rough stone until it is cut to perfection. Light falling on a well cut gemstone can entrance the viewer with the play of light refracted off the surfac A carefully chosen and designed setting for the gemstone enhances its beauty, making any connoisseur yearn to put the seal of ownership on it. If it is the craftsman or jewelry designers鈥?talent that places the gemstone in its perfect setting, gives birth to a piece of exquisite art Maglia Medhi Benatia , it is the display artist who needs to showcase the piece of jewelry in such a way that any passerby should stop, be awestruck by admiration and covet that piece of jewelry for themselves or their loved ones.