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What is Digital Marketing? Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Or Digital Marketing?is?marketing?that makes use of electronic devices (computers) such as?personal computers,?smartphones,?cellphones,?tablets?and?game consoles?to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and?social networks. As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
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Types of Internet Advertising.
Display Advertising Affiliate Marketing Search Engine Optimization (SEO) Social Media Marketing (SMM) Search Engine Marketing (SEM) Mobile Advertising Email Marketing
Display Advertising?is graphical?Advertising on the World Wide Web that appears next to content on web pages Blue Jays Marcus Stroman Jersey , IM applications, email, etc. These?ads, often referred to as banners, come in standardized?ad?sizes, and can include text, logos, pictures Blue Jays Troy Tulowitzki Jersey , or more recently, rich media.
Rich media, synonymous for interactive multimedia, is enhanced media that utilizes a combination of text, audio, still images, animation, video Blue Jays Joe Carter Jersey , and interactivity content for active participation from the recipient of the ad.
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Affiliate Marketing?is a type of?performance-based marketing?in which a business rewards one or more?affiliates?for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant?(also known as 'retailer' or 'brand'), the?network?(that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party?vendors.
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Search Engine Optimization (SEO) is the process of affecting the visibility of a?website?or a?web page?in a?search engine's "natural" or un-paid ("organic")?search results. In general, the earlier (or higher ranked on the search results page) Blue Jays Roberto Alomar Jersey , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including?image search,?local search,?video search,?academic search, news search and industry-specific?vertical search?engines.
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As an?Internet marketing?strategy, SEO considers how search engines work Authentic Roy Halladay Jersey , what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content,?HTML?and associated coding to both increase its relevance to specific keywords and to remove barriers to the?indexing activities?of search engines. Promoting a site to increase the number of?backlinks, or inbound links, is another SEO tactic.
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Social Media Marketing (SMM) is the process of gaining?website traffic?or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their?social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages Authentic Jesse Barfield Jersey , news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in?earned media?rather than?paid media.
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