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Hot Topic: Food on the go – 2018
Summary
The “Hot Topic: Food on the go – 2018”, report offers comprehensive insight into food on the go in the UK, analysing the market drivers and inhibitors Wojciech Szczesny Jersey , the major players, the main trends, and consumer attitudes.
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Scope
– Market drivers and Inhibitors in Food on the go – Strategies for Success – Main Issues in Food on the go – Consumer Insights (Who, How, What Theo Walcott Jersey , Where and Why people shop)
Reasons to buy
– Discover the importance of the lunchtime convenience market, so you can tailor your offer to vie with foodservice operators for the custom of hungry shoppers – Learn about consumers with dietary requirements, given their higher average spend and purchase frequency, to create long-term strategies for success among this growing consumer group – Identify the markets drivers, inhibitors and strategies for success Shkodran Mustafi Jersey , focusing on quality over price and the importance of multi-buy promotions, so you can alter your product offer to drive demand – Learn how the major retailers are growing in food on the go and which areas of their propositions their customers believe they could improve, so you can better understand your rivals in the market and which pose the greatest threat. – Identify the best-performing products within food on the go and how meal deal promotions are shaping the industry, so you can optimize return on space dedicated to food on the go products.
Table of Contents THE HOT ISSUES Key takeaways from food on the go Market drivers and inhibitors in food on the go Strategies for success Main issues in food on the go: The scan and go apps – the story so far The scan and go apps – whats next and Amazons looming shake-up of the convenience sector How to build loyalty within food on the go Retailers beyond the grocers are expanding their food on the go ranges RETAILER PROFILES Tesco Sainsbury’s ASDA Morrisons Aldi Lidl Marks & Spencer Co-op Waitrose & Partners Retailer comparison CONSUMER INSIGHTS Headlines Consumer purchase penetration
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Consumer purchase profile Consumer profile of diet-specific food on the go shoppers Food on the go purchase frequency, by gender and age Food on the go spend per visit Sead Kolasinac Jersey , by gender and age Food on the go spend per visit and purchase frequency by dietary requirement Purchase penetration for individual food on the go products Shopper profiles by gender and age for commonly selected food on the go products Retailer usage for food on the go Retailer usage for food on the go by demographic Retailer usage for food on the go by diet Reasons for food on the go retailer preference The percentage of food on the go shoppers who also use the relevant retailer as their main source for food and groceries Reasons for switching to M&S and Co-op for food on the go purchases Food on the go purchase motivators Penetration of food on the go shoppers who have bought food on the go for the specified reason in the last three months Improvement suggestions for food on the go Improvement suggestions for food on the go by retailer Continue…
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